The When Love Was Nifty concert at Chandler Center for the Arts in Randolph VT on Sunday, 22 May 2016 was preceded by distribution of 40 press releases, 110 publicity emails and 311 postcards across Vermont to attract an audience and generate advanced notices in local media. The result was several media articles — essentially paragraph-sized blurbs describing the event or photos with captions — that helped draw a good-sized concert audience.
These media selections included:
The World — Based in Barre, this free weekly offers a huge Calendar of Events section in each 48-page publication. It bills itself as “Central Vermont’s Favorite Weekly Newspaper.”
This paper touted the Chandler concert across its cover with a two-tone photograph and concert info. It also ran an item in its Calendar of Events section: "Accompanied by his collection of vintage acoustic guitars, Ken Lelen takes the stage to bring you some of the great songs from American ragtime, swing, and jazz traditions."
Seven Days — Based in Burlington, this feisty, free and large (96 pages) weekly newspaper serves the entire state with many well-written articles. It offers its readers two slogans: “Vermont’s Independent Voice” and “Running With Bunnies.” [sic]
This paper ran a circular photo in its Calendar section as well as a brief news item: "Ken Lelen strums vintage guitars in a program that recalls moonlit nights and romantic trysts."
The Herald — Based in Randolph, this 142-year-old weekly newspaper serves the White River Valley of the Green Mountain State. Its slogan: “One Dollar And Worth Every Penny.” The paper ran a brief news item with concert info in its Calendar section: "1940s and 1950s love songs performed by singer and acoustic guitarist Ken Lelen."
Chandler Center for the Arts chandler-arts.org
Randolph Herald ourherald.com
Seven Days sevendaysvt.com
The World vt-world.com
© 2016 — Kenneth Lelen — All Rights Reserved