Four Bacon acoustic guitars from the early 1920s have surfaced in vintage guitar markets. One has a pearl Bacon logo on the headplate, while the other three have a die-stamped Bacon Banjo Co. indicia across the rear of the headstock.
So far only these four Bacons from the 1920s have been examined by vintage guitar players, dealers and collectors. There are other, as-yet unidentified Bacon guitars with a Martin pedigree. Martin is said to have built no more than two dozen Bacon guitars for the banjo maker in the mid-1920s.
The recently found units are rare, well-made and well-preserved guitars. Collectively, they cast new light on the first effort by the Bacon company, a well-known banjo maker, to market a line of premium guitars. They also illustrate Martin's bumpy road in selling private label guitars.
By the 1920s Martin had been trying for half its existence to boost sales among several entities and venues in the music business, including retail shops, music teachers, sheet music publishers and regional distributors. These Martin-built sales deals usually took one of three forms: Martin-branded guitars; unbranded guitars; and privately labeled guitars. Some of these instruments had a Martin serial number. Some did not.
Martin may have had high expectations with Bacon, since it was dealing with a nationally distributed musical instrument firm or publisher, such as The Ditson Company, Southern California Music Co. or Rudolph Wurlitzer Guitars, which each generated sales of several hundred instruments for Martin. But Bacon's sales of Martin-made guitars were lackluster. In the end, it made and sold only a few dozen guitars with Bacon and the deal was short-lived.
Bacon logo, indicia stamp, dovetail S and Martin serial number
"A few guitars without Martin stamps were made for the Bacon Banjo Co. about 1924," said Mike Longworth, former company historian and the author of Martin Guitars, A History (4 Maples Press, © 1988, 2nd printing 1994), which presents what amounts to an etymological survey of Martin guitar styles, nomenclature, production totals, dimensions and pricing over a 160-year span.
Longworth didn't identify any Martin style numbers or production totals for the guitars it made for Bacon. He nevertheless added, "Some of Bacon[']s guitars were probably made by other firms, as well," without identifying any makers.
Only one of the four Bacon guitars has a pearl logo typically found on banjos it made from the firm's start in 1906 to its demise in 1938. The rest are die-stamped "Made by the Bacon Banjo Co. Inc., Groton, Conn, U.S.A." on the back of the headstock.
Guitars made under build-and-brand contract
The Bacon company owners, Fred Bacon and David Day, made a later attempt at selling premium guitars when banjo sales sagged in 1930. Since they didn't build guitars, they again used a build-and-brand contract with an outside firm. At that time they chose Regal Instrument Co. of Chicago IL, which produced nearly two dozen models of ornate and pricey guitars with a Bacon & Day label.
In the last 20 years these top-of-the-line arch-top and flat-top guitars by Regal, built between 1931 and 1939 for Bacon Banjo Co., have blossomed in collector esteem and monetary value among vintage guitar cognoscenti.
Unlike these Bacon & Day guitars by Regal, few Bacon guitars by Martin from the 1920s were known to exist. So offering details on these newly unearthed guitars is intended to illuminate an otherwise overlooked period in the histories of Bacon Banjo Co. and C.F. Martin Co.
Bacon with dark and glowing russet burst
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1924 Martin-made Bacon (no sn) with S on surface of dovetail joint |
Bacon with Martin serial number
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1923 Bacon with Martin sn 18909 |
Martin 0-21 with die-stamped Bacon brand
The third Bacon is also identical to a Martin 0-21. It was built with a concert-sized rosewood body, spruce top and 12-fret neck. It was produced without Martin branding or serial number. Instead, it was die-stamped on the nack of the headstock: "Made by the Bacon Banjo Co. Inc., Groton, Conn, U.S.A."
This third Bacon guitar is one of many vintage Martin acoustics described and displayed with images by photographer and guitar collector Robert Corwin of Philadelphia on his website www.vintagemartin.com.
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Tuning machines on 1923 Bacon concert guitar by C.F. Martin Co. Photo: Robert Corwin
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1924 Bacon 2-17 model has Martin sn 20956 and die-stamp "Bacon Banjo" |
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